6-time Grammy nominee John McCutcheon has been a mainstay of the American Folk Music Scene for nearly forty years.  In that time he has released 32 CDs, 4 books, instructional materials, DVDs, toured the world and maintained one of the broadest fan bases of any musician in the country.  And he has been completely self-managed.

 

Come join this engaging and generous teacher in a workshop designed for the independent artist making his/her way in this Brave New Economy.  There will be discussion about promotional materials and strategies, product marketing, emerging technologies, audience development, vision and mentoring, and surviving with a balance of both optimism and hard-edged realism. 

 

As important as the business “angle” of the artist’s work is, McCutcheon’s workshop also touches on the oft-ignored areas of rehearsal and creative activities, balancing touring and home life, financial planning and, in general, what John describes as, “making a living without losing a life.”

 

McCutcheon will tap his own experiences, those of his peers and colleagues, as well as those of participants themselves.  Depending on time and workshop size, there will be critique and interactive mentoring.

 

Audio and videotaping is allowed.  Participants should bring examples of promotional materials and any other items they’d like feedback and discussion on.

 

 

·         Workshop will be 3 hours with a 15-minute break. 

·         Workshop is capped at 30 participants.

·         Registration is required.  Program cost is $25.00.

 

·         Independent artists!!!  The workshop is designed for independent musicians, however indie agents may also attend.

·         Have a keen interest in managing yourself as a musician. 

 

 

Click here for the registration form.  Registration forms are due by August 5^th at 4:00 PM.  E-mail the completed forms to art@bernco.gov.  If you are submitting promotional materials, be sure to submit them by the deadline stated below.

 

You do not have to submit promotional materials for review by John McCutcheon.  However, if you would like to submit your promotional materials, send them to (or drop them off at) the following address by July 16 at 4:00 PM.  Printed materials must be no larger than 11” x 17” (or folded to), and no more than 2 CD’s.  Submit your best materials—the ones you use to represent you.  Be reasonable in the amount of materials you send, as we will be mailing them in return.

 

If you have trouble downloading the registration form, check to make sure you have the latest version of Adobe Reader.  If you still have trouble downloading the form, e-mail art@bernco.gov or contact the County offices at 314-0400.

 

 

This workshop will apply to most musical styles (indie, rock, folk, pop/alt), not including classical.  The lessons learned for self-management among many genres of music can be shared, however, this workshop is not intended to go into the intricacies of the classical music business.

 

Yes.  The workshop has been designed to apply to independent musicians who are managing themselves and applies to various music genres.  John McCutcheon is a multi-instrumentalist and has extensive knowledge is various aspects of musicianship, performance, and the business aspects of being a touring musician. 

Yes, John has generously offered to review your promotional materials to assist with leading the workshop in a way that will be most beneficial to its participants.  However, the Bernalillo County Arts Program must receive your materials NO LATER THAN July 16 at 4:00 PM in order for your materials to be included.  Any materials brought to the workshop will be discussed as appropriate and as time allows.