Tuesday, August 13, 2013
Bernalillo County Clerk Maggie Toulouse Oliver is pleased to announce that the 2012 “My Vote Center” advertising campaign received first place for a public service campaign from the New Mexico Press Women 2013 Communication Contest and Best of Class from the National Association of County Information Officers (NACIO) 2013 Award of Excellence competition.
“In 2012, Bernalillo County switched to vote centers instead of precinct-based voting,” says Clerk Toulouse Oliver. “Public education was a critical component of the program’s success and we executed a very thorough and well-planned campaign designed to reach all voters.”
The components of the public education campaign included television spots, radio spots, static and electronic billboard advertising, print ads, web site modifications, interviews, social media and printed material for voters. All materials that were used in the ad campaign were created in-house.
“My Vote Centers” were well-received by voters. The Clerk received many compliments through the on-line survey and in a separate survey conducted by the University of New Mexico with exiting voters, 97% indicated that voting at a Vote Center was better and 92% indicated that they knew they could vote at any center.
New Mexico Press Women (NMPW), organized in 1950, is an affiliate of the National Federation of Press Women. It is an organization of professional journalists and communicators that promotes the highest ethical standards while looking to the future in professional development, networking and protecting First Amendment rights.
The National Association of County Information Officers (NACIO) was formed in 1966 to bring together communications professionals who wanted to share and exchange information with other county public information officers across the United States. NACIO remains dedicated to improving the professional capabilities of its members through an active listserv, training webinars, workshops at national conferences and other means. This year’s communication contest showcased outstanding communications work from throughout the country. Eighteen entries received Best of Class recognition for being the best in their category or subcategory.
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