The Bernalillo County Department of Behavioral Health Services, the New Mexico Department of Transportation, Cumulus Media, and Ron Bell Injury Lawyers announce details for a safe ride option for Thanksgiving celebrations. The “Take A Ride on Us” program provides the community the ability to take advantage of a safe ride option instead of driving under the influence during Thanksgiving celebrations in which alcohol consumption is common.
The rides begin on Wednesday, Nov. 24 at noon and will continue through Nov. 29 at 3 a.m. County residents can open the Uber app and use the code THANKS2021. By using the code, riders will receive a credit of up to $10 off one trip. The maximum number of rides available is 2,500 and are available on first-come, first-served basis. The credit can only be used for rides, and not Uber Eats, and the discount doesn’t cover tip.
“Take A Ride on Us” is the creation of Cumulus Media Albuquerque. The program has seen massive success through the incredible partnership of Uber, Bernalillo County, ENDWI, and Ron Bell Injury Lawyers.
Bernalillo County has contributed $80,000 to this annual effort. The county’s financial contribution comes from liquor excise taxes – additional taxes that New Mexico retailers and consumers pay when purchasing alcohol. The New Mexico Taxation and Revenue department collects and distributes the taxes to New Mexico counties on a quarterly basis.
The program has provided a safe ride option to more than 20,000 riders in Albuquerque since 2017.