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Make Mardi Gras Safer with Uber Rides Available to Albuquerque Metro Residents Through “Take a Ride on Us” Program

03/01/2019

The New Mexico Department of Transportation (ENDWI), the Bernalillo County Department of Behavioral Health Services, Uber, and Cumulus Media Albuquerque are offering a safe ride option for Mardi Gras. This program gives the community the opportunity to take advantage of a safe ride option to avoid driving under the influence during Mardi Gras celebrations in which high alcohol consumption is common.

Customers need to download the Uber app and use the code ABQMG19 from noon on March 5 through 3 a.m. on March 6. By using the code, riders will receive a credit of up to $10 off for up to two trips. First-come, first-served. The credit can only be used for rides, not Uber Eats, and the discount does not cover tip.

“Take a Ride on Us” is the creation of Cumulus Media Albuquerque. The program has seen massive success through the incredible partnership of Uber, Bernalillo County and ENDWI.

Bernalillo County has contributed $60,000 to this effort, helping to pay for the first $10 of each Uber ride. The average Uber ride in the Albuquerque area runs less than $10. If the cost for the ride exceeds $10, the patron will have to cover the remaining amount.

The county’s financial contribution comes from liquor excise taxes – additional taxes that New Mexico retailers and consumers pay when purchasing alcohol. The New Mexico Taxation and Revenue Department collects and distributes the taxes to New Mexico counties on a quarterly basis.

The $60,000 Bernalillo County has provided for this effort will help fund the program until the end of the current fiscal year, June 30, 2019.

Since the program’s inception in the summer of 2017, “Take a Ride on Us” has provided a safe ride option to over 14,000 riders in the Albuquerque Metro area.

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