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Holiday Uber Rides Available Through “Take a Ride on Us” Program


The New Mexico Department of Transportation (ENDWI), the Bernalillo County Department of Behavioral Health Services, Uber, Premier Distributing, Budweiser Drink Wiser, and Cumulus Media Albuquerque, are once again offering a safe ride option for the Christmas and New Year’s Eve holiday season. The “Take a Ride on Us” program offers Albuquerque metro residents the opportunity to take advantage of a safe ride option to avoid driving under the influence during this holiday season in which high alcohol consumption is common.

Customers need to download the Uber app and use the following codes:

From noon Dec. 22 through 3 a.m. on Dec. 26, patrons should use the code ABQMERRY18. A total of 800 rides are available with two trips per person.

For New Year’s celebrations, from noon on Dec. 28, 2018 through 3 a.m. on Jan. 2, 2019, the code is ABQNYE18. A total of 2,000 rides are available with two trips per person.

By using the code, riders will receive a credit of up to $10 off for up to two trips. First come, first served. The credit can only be used for rides, not Uber Eats, and the discount does not cover tip.

“Take a Ride on Us” is the creation of Cumulus Media Albuquerque. The program has seen massive success through the incredible partnership of Uber, Bernalillo County and ENDWI.

Bernalillo County has contributed $60,000 to this effort, helping to pay for the first $10 of each Uber ride. The average Uber ride in the Albuquerque area runs less than $10. If the cost for the ride exceeds $10, the patron will have to cover the remaining amount.

The county’s financial contribution comes from liquor excise taxes – additional taxes that New Mexico retailers and consumers pay when purchasing alcohol. The New Mexico Taxation and Revenue Department collects and distributes the taxes to New Mexico counties on a quarterly basis.

The $60,000 Bernalillo County has provided for this effort will help fund the program until the end of the current fiscal year, June 30, 2019.

Since the program’s inception over a year ago, “Take a Ride on Us” has provided a safe ride option to over 10,000 riders in the Albuquerque metro area.

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