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“Take a Ride on Us” During the 2019 Halloween Season

10/24/2019

The Bernalillo County Department of Behavioral Health Services, the New Mexico Department of Transportation (ENDWI), Ron Bell Injury Lawyers, the City of Albuquerque Department of Family & Community Services, Uber and Cumulus Media Albuquerque are once again offering a safe ride option for the Halloween season. The “Take a Ride on Us” program gives the community the opportunity to take advantage of a safe ride option to avoid driving under the influence during the times in which high alcohol consumption is common.

From noon on Friday, Oct. 24 through 3 a.m. on Nov. 1, customers need to download the Uber app and use the code ABQTREAT19. By using the code, riders will receive a credit of up to $10 off for one trip. The maximum number of rides available is 1,000 and they are available on a first-come, first-served basis. The credit can only be used for rides, not Uber Eats, and the discount does not cover tip.

“Take a Ride on Us” is the creation of Cumulus Media Albuquerque. The program has seen massive success through the incredible partnership of Uber, Bernalillo County and ENDWI.

Bernalillo County has contributed $80,000 to this effort, helping to pay for the first $10 of each Uber ride. The average Uber ride in the Albuquerque area runs less than $10. If the cost for the ride exceeds $10, the patron will have to cover the remaining amount.

The county’s financial contribution comes from liquor excise taxes – additional taxes that New Mexico retailers and consumers pay when purchasing alcohol. The New Mexico Taxation and Revenue Department collects and distributes the taxes to New Mexico counties on a quarterly basis.

The $80,000 Bernalillo County has provided for this effort will help fund the program until the end of the current fiscal year, June 30, 2020.

Since the program’s inception in the summer of 2017, “Take a Ride on Us” has provided a safe ride option to nearly 20,000 riders in the Albuquerque Metro area.

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